Bvlgari - Sonic logo
Sound design

Description
ii is a film about Dissociative Identity Disorder (DID). The main character is a boy who knows himself that he has DID. However, after he finds out that his other personality is committing murders, he tries to remove the other one inside him.
CONCEPT
At the beginning, I have to research about Bvlgari, read through their history and understand their brand-values. It is surprising that the number three have appeared through Bvlgari’s history many times and it has become the inspiration for the logo and all the soundscapes. There are three syllables in the brand name. There are three notes in every fragrances they sell. The first store was opened by three people Sotirios Boulgaris, Constantine Boulgaris and Giorgio Boulgaris. The company now have three luxury hotels located in Milan, London and Bali. In 2017, they will open three more luxury hotels in Shanghai, Beijing and Dubai.
SONIC LOGO
I decided to have three key elements for my sonic logo. Those is luxury, light, linger. I have experimented with sound sources in both garage band and FM8. However, in the end, the sonic logo was mixed from three kinds of instruments only in FM8, such as Lost Galaxy, Crystal Bells and En Nu Lekker Gaan Slapen. Those sound carry two elements which is luxury and light. In addition, I bring the last element in the sonic logo by having two echoes in the sonic logo.
RMIT Vietnam | Sound Design course | Assignment Sound Logo & Soundscape | Composed by Phuc Pham
SOUNDSCAPES
When it comes to the stage of making the soundscape, I research Bvlgari’s products and then chose three products. After I research each of the products I have chosen, I brainstormed and mind-mapped for each item and then started to experiment and create the soundscape. After all, I decided to create three soundscapes by continuously hitting three notes of logo in different pitches and different instruments in FM8.
OMNIA AMETHYSTE
RMIT Vietnam | Sound Design course | Assignment Sound Logo & Soundscape | Composed by Phuc Pham
AQVA POUR HOMME
RMIT Vietnam | Sound Design course | Assignment Sound Logo & Soundscape | Composed by Phuc Pham
OCTO WATCH
RMIT Vietnam | Sound Design course | Assignment Sound Logo & Soundscape | Composed by Phuc Pham